The Power of a Handwritten Note

I was just speaking with a very savvy VP of Marketing (Gregg Mazzola) for one of the more innovative higher education institutions I’ve come across (SNHU). He shared a poignant observation which, now, I want to share with you.

Of all of their marketing efforts:

  • College Fair
  • On campus
  • Collateral
  • Events
  • Online
  • Etc.

The one thing that has the most impact is a handwritten note. He acknowledges that all of the different media are important in their own right. But it’s worth remembering that we are humans after all. We respond to the personal touch.